News in Design

News in Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Freeway Loud 3D Product Animation

Mateus Morgan 3D Product Animation Movie Friday, 9 October 2026

Freeway Loud

Freeway Loud is a three-dimensional product animation created for a footwear brand. The animation presents a shoe inside industrial environments, where machines appear to bring the product to life. The shoe was modeled with hard surface techniques in 3ds Max, using photographs as reference. Textures were built from leather images and digital brushes, and the scenes were rendered with Vray at 1920 by 1080 pixels. The animation was made for online use, and the aim is to attract attention through images alone, without explanatory text.

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Thorn Metamorphosis Product Animation

QZENS Furniture - Art - Design Product Animation Movie Thursday, 8 October 2026

Thorn Metamorphosis

Thorn Lighting transforms nature's sharpest form, the thorn, into a modern design object that embodies the balance between hard and soft, light and shadow. Inspired by nature's metamorphosis, this lighting symbolizes strength, resilience and spiritual growth through adversity. The design blends raw, organic edges with industrial lines, reflecting the beauty and hope found in challenges. A cinematic experience was created using Houdini, Redshift, and advanced simulation techniques to visually represent this transformation, blending the wild spirit of nature with modern aesthetics.

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Vitra RimEx Wall Hung Series Easy Cleaning WC

Digital Panorama Easy Cleaning WC Movie Wednesday, 7 October 2026

Vitra RimEx Wall Hung Series

Vitra RimEx Wall Hung Series is a set of three promotional animation films created for a rimless wall hung toilet range. Each film lasts fifteen seconds and is presented in full high definition at twenty five frames per second. The films are fully computer generated. All elements were modelled and animated in three dimensional software, then rendered, combined with liquid simulation and composited. Water and ceramic surfaces are shown in a simple and fresh setting to explain the easy cleaning and hygienic design of the range.

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Pop Up Magazine Opening Title

Rafael de Araujo Opening Title Movie Tuesday, 6 October 2026

Pop Up Magazine

The project was a journey to explore the Escape issues (theme for 2019) abstractly and fluidly, showing the changes, new things and consequences from that. All the visuals are clean and comfortable to watch, contrasting with the uncomfortable reality from the act of escape. The design is constantly changing and the morphing shapes in the animation represent the act of readaptation, caused by some sort of situation. Escape has different meanings, interpretations and the point of view varies from playful to serious.

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Vessi Website and Social Media

Mateus Morgan Website and Social Media Movie Monday, 5 October 2026

Vessi

Vessi Animation is a promotional animation created for a boot. The animation presents the product through natural visual elements that link the footwear to the lifestyle of the customer. Water relates to the features of the boot, while clouds suggest lightness. The boot was modeled with hard surface techniques in 3ds Max, using photographs as reference, and leather textures were applied. Rendering was done with Redshift and simulations with Houdini. The animation was used on the product website and on social media, without explanatory text.

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Space Paradox Conceptual Video

Lu Zhao Conceptual Video Movie Sunday, 4 October 2026

Space Paradox

Space Paradox is a conceptual video about the nature and limits of space. The film uses three world forms as its background: the spatial world of entities, the multidimensional world of fractals, and the world of logic and human consciousness. The transformation and overlap of the three forms present a dialectic between entity and vacuum, space and consciousness. The starting point is the question of the edge of space raised by Archytas, together with theories of potential and real infinity. Space Paradox also includes a creative expression of space graphics.

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Designer Highlight of the Day

Designer Highlight of the DaySpecial CoverageFriday, 2 October 2026

Leading Designers, Star Architects and Top Innovators.

Every great design begins with a remarkable mind. Everyday, we put the spotlight on an exceptional designer, star architect, creative leader or innovator whose work stands out. Explore award-winning portfolios, notable projects and career achievements of leading creators worldwide. Visit us daily to discover talented people and get inspired by their original works.

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