News in Design

News in Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Mazuque Comfort 3D Animation

Mazuque Comfort

The project was made to show all the features of the product in a creative way. Being a informative but without being annoying. The purpose was to show how comfortable the product is. Art inspired by paintings and classical works carries with it a deep connection with the target audience. Taking inspiration from great works of painting is a gesture of reverence for tradition, while at the same time seeking to innovate.

Continue reading about Mazuque Comfort 3D Animation

 
134340 Music Video Motion Graphic Design

134340 Music Video

134340 is an animated music video created as a fan made project for a Korean pop song of the same name. The song title refers to the asteroid number of the dwarf planet Pluto. In response to the lyrics, the video shows Pluto as a white ball moving through multiple dimensions in space, surrounded by colourful three dimensional shapes that follow the rhythm of the music. Simple geometric forms and keyframe animation at 30 frames per second are used. The flat cel shading art style was produced entirely in the software Cinema 4D.

Continue reading about 134340 Music Video Motion Graphic Design

 
Nomad Animation

Nomad

Nomad is a science fiction animated short film about the future of the Amazon rainforest. The film shows a moving city that can carry Amazonian tribes to new habitable areas when a location can no longer support human life. The machines in Nomad keep a mechanical structure but are built mainly from natural materials instead of metal. This nature inspired approach avoids the coldness of traditional machinery and gives the city a sense of vitality. Sketches and storyboards were made first, followed by modeling, animation, rendering and compositing. Motion capture was used for the characters.

Continue reading about Nomad Animation

 
Moose Piss Beer

Moose Piss

Moose Piss is a promotional animation created as the main part of a beer launch campaign. The animation is 40 seconds long, runs at 12 frames per second and is produced in 4K resolution. Manual drawing was combined with illustration and digital painting, and graphic software was used for composition and sound editing. An irreverent and humorous style was selected to match the character of the beer brand. Natural elements were restyled to build a surreal world. The animation is intended for online video and social media platforms.

Continue reading about Moose Piss Beer

 
Macau Light Festival 2018 TVC TV Commercial

Macau Light Festival 2018 TVC

Macau Light Festival 2018 TVC is a television commercial created to promote a city light festival. The commercial presents the festival as a time tunnel. A first person view guides the viewer through lighting installations, three-dimensional projection mapping and interactive games. Local elements of gastronomy, architecture, culture and creativity are shown as installation art within the animation. All shots were planned in a storyboard and tested as a demo motion in three-dimensional software before filming. Live action footage, visual effects and motion graphics are combined.

Continue reading about Macau Light Festival 2018 TVC TV Commercial

 
Chowmein Holiday Short Live Action Film

Chowmein Holiday

Chowmein Holiday is a short dark comedy film about two Asian American grandmothers, Li Ling and May, on a road trip across California. The two characters begin a crime spree during the journey. One grandmother finds a new purpose in life, while the other keeps a secret from her partner in crime. The film was made to question common cinematic stereotypes of elderly women. Asian American grandmothers are shown not as quiet or docile figures, but as rebellious people seeking freedom, thrill and new meaning in later life. The running time is twenty one minutes.

Continue reading about Chowmein Holiday Short Live Action Film

 
Design Legend of the Day

Legendary Designers and Their Award-Winning Works.

Design Legends are extremely famous designers who make our World a better place with their good designs. Discover legendary designers and their innovative product designs, original art works, creative architecture, outstanding fashion designs and design strategies. Enjoy and explore original design works of award-winning designers, artists, architects, innovators and brands worldwide. Get inspired by creative designs.

Continue reading · Browse the registry