Chick Coin
Chick Coin is an animated advertisement made for a part-time job matching platform for students in Taiwan. The film runs for forty seconds in full high definition at twenty-four frames per second. Two brand characters see the financial difficulties of students shown on a television screen. A magic coin slot then carries the characters into a carefree and cheerful world, and the real world changes as well. The animation combines hand drawing with digital illustration and compositing software. The humorous plot and the visual effects aim to link the brand with young viewers.
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