News in Design

News in Design

News in Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

134340 Music Video

134340 is a short music video and visualizes the titular song of the same title. In response to the lyrics, the video redesign dwarf planet Pluto as a white ball wanders through multiple dimensions of space. It contains simple geometric shapes modelling and keyframe animation of 30fps. The color palette consists mainly purple and blue to fit the space aesthetics of the video. The music video captures a 2D effect art style known as Cel Shading and combines animations into the 3D elements. 134340 project was entirely crafted and composed in 3D software Cinema 4D in a span of 2 months.

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Space Paradox

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SLV Group Promo

An original way of presenting a company that is a manufacturer of building scaffolding. The animation describes each stage of construction, from casting metal pipes, through galvanizing and welding, to obtaining the final structure, which is the company's logo in the animation. The motto of the company and this campaign is Impossible constructions do not exist.

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Tinkoff Investment - Lazy Money

Designers task was to attract the attention of a viewer, and they decided to do this with a memorable character. They thought for a long time how to portray lazy money and eventually turned to George Washington. The created character turned out to be quite unusual taking into consideration that this was an advertising for bank service. Designers used a rather complex animation technique that included elements of cel animation and cutout animation. They were delighted with working with this bank. Clients were ready to listen to them and agreed to use a rather bold image in their advertising.

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Chick Coin

Chick Coin is a humorous and amusing visual work. It starts with the metaphors of students’ financial problem shown on TV screen, and the magic coin slot twist makes everything change. That implies students could solve their problems through Chickpt platform and all the financial pressure students facing will be overcome. The real world will change into a wonderful utopia as well. While working on this project, they put a lot of effort and spent a lot of time on how to use the visual metaphor while making the film looks smoothly.

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Gravity Cat

It was build to show the world where gravity changes. To make that possible, we build a cylinder structure made by steel frames that rotates 360 degrees, and we put a wooden made room set inside of it. When it rotates, the room inside of it also rotates and the props fall and swing. That helps to make look like as if the world changes its gravity. The room itself was designed very realistic that looks like real Japanese college student would living in. This gap between realistic scenery and unrealistic movement made the scene even more interesting.

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