Tinkoff Investment - Lazy Money Advertising Video - News in Design

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Tinkoff Investment - Lazy Money

Designers task was to attract the attention of a viewer, and they decided to do this with a memorable character. They thought for a long time how to portray lazy money and eventually turned to George Washington. The created character turned out to be quite unusual taking into consideration that this was an advertising for bank service. Designers used a rather complex animation technique that included elements of cel animation and cutout animation. They were delighted with working with this bank. Clients were ready to listen to them and agreed to use a rather bold image in their advertising.

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