News in Design

News in Design

News in Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Capture the Moment

Capture the Moment is a short animated film about the importance of timing in photography. The film shows individual shapes that move and slowly morph into new forms, building one perfect moment. The work is a cell animation, drawn frame by frame for fluid and organic movement. Style frames were first designed in Adobe Illustrator. Each frame was then animated with the timeline feature in Adobe Photoshop. Compiling, adjustment and finishing were carried out in Adobe After Effects. The result is a video of 1920 by 1080 pixels, viewed without any interaction.

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BioStu

BioStu is a promotional video created to present a learning device for children at school. The video introduces the BioStu device, which supports the study of earth sciences. Each scene presents one feature, such as watching plants grow, observing insects and following natural processes. Further scenes show video and time-lapse recording, control of light intensity and the reading of values such as temperature. Smooth transitions connect the scenes. Soft lighting and natural elements give the video a calm tone.

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Sustainability

Sustainability is an animated infographic created to explain what sustainability means and why it is important. The animation presents the Sustainable Development Goals in a simple visual form. Clean air, natural resources and a nontoxic environment are shown as conditions for healthy communities. The infographic was produced with Adobe Illustrator and After Effects, and many small detailed illustrations were animated in each scene. The resolution is 1920 by 1080 pixels and the full length is 1 minute and 51 seconds.

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Vitra RimEx Wall Hung Series

Vitra RimEx Wall Hung Series is a set of three promotional animation films created for a rimless wall hung toilet range. Each film lasts fifteen seconds and is presented in full high definition at twenty five frames per second. The films are fully computer generated. All elements were modelled and animated in three dimensional software, then rendered, combined with liquid simulation and composited. Water and ceramic surfaces are shown in a simple and fresh setting to explain the easy cleaning and hygienic design of the range.

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The Mysterious Pearl

The Mysterious Pearl is a 3D theme park ride created for an ocean park in Shanghai, China. The ride combines an eight-minute stereoscopic animated film with a moving vehicle. The story follows a mermaid and a family of sea creatures on a quest to save the world. Each ride vehicle includes seven special effects, such as vertical drops and horizontal motions, repeated in time with the animation. Characters and animation were created in Maya, effects in Houdini, and compositing in After Effects and Flame.

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Zenfone 4 Max

Zenfone 4 Max Product Video is an online product video created for the launch campaign of a smartphone with a high-capacity battery. The video presents the smartphone as a companion for outdoor activities and sports. Elements of ball games and court lines are combined to suggest movement, racing and play at a bright and lively pace. The aim is to express a spirit of energetic participation and to reach a young audience. The video is made with 3D computer-generated animation and rendered with graphics processing units.

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