News in Design

News in Design

News in Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Preludes

Preludes is a short mixed media animation based on the poem of the same name by T.S. Eliot. The film runs for one minute and eight seconds and pairs Eliot's imagery with an original musical composition. Scenes are linked by theme and by sound rather than by a single visual style. The work combines 2D and 3D animation, modelled in Cinema 4D, rendered with Redshift and composited in After Effects. Aerial views shift to street level, where figures pass one another behind screens. The animation reflects on modern life through an older text.

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Near Light

Through capturing imagery of floating lights on street after midnight when the busy city was calming down, this video animation aspires to evoke a nostalgic sensibility for Macao, a tranquil peninsula in southern China near Hong Kong. As a reflection and questioning to the prosperous economic development in a city well-known for tourism industry, this work provokes the audiences into the search of the deeper meaning of life and happiness.

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Beoplay Portal

It is a campaign to promote its Beoplay Portal headphones. The streamers shared the production to make it go viral. Under the claim Sound that shapes your world, they had to create 5 scenarios alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of fetish objects hidden in each frame. The team was faced with a multi-scenario design in which the protagonist was the product and the experience of using it.

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2021 Kids Channel Ident Promo

Children's imagination is always wonderfully endless. Therefore, in terms of expression, designers also mix various rich creative media and cleverly connect each style and the intersection of imagination and reality with the playful voices of children. They deliberately let the toy plane originally made by children take off in the real environment as if it has come to life, breaking the boundaries between reality and imagination, symbolizing the spirit of children's channels that always makes the imagination come true.

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Chowmein Holiday

Chowmein Holiday is a short dark comedy film about two Asian American grandmothers, Li Ling and May, on a road trip across California. The two characters begin a crime spree during the journey. One grandmother finds a new purpose in life, while the other keeps a secret from her partner in crime. The film was made to question common cinematic stereotypes of elderly women. Asian American grandmothers are shown not as quiet or docile figures, but as rebellious people seeking freedom, thrill and new meaning in later life. The running time is twenty one minutes.

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Tide and Tradition

The film Maldivian Fishermen features traditional single pole and line fishing of tuna in the Maldives, a sustainable method which is often described as the lifeblood of the island nation. For generations, tuna has been a staple food that supports daily life across the islands. Adopting a storytelling approach with cinematic visuals and immersive sound design, the project captures skilled fishermen working in a coordinated rhythm aboard a traditional Dhonis, bringing the experience to a global stage.

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