Drugo is a short animated film that offers an allegorical take on 40 years of worldwide “war on drugs”. The spot is part of an international campaign by The Global Commission on Drug Policy, which aims to foster a broader discussion about drug policy reform. The art direction, though heavily based on medieval imagery, also incorporates a few contemporary references like helicopters and modern-day favelas, which together with the archetypical language of the fairy tale imparts an atemporal feeling that echoes the convoluted, centuries-old relationship between humankind and recreational
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