News in Design

News in Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Marka Park

The design team was inspired by Charlie’s Chocolate Factory movie which also combines reality with an abstract world. The idea is a journey of the shoes starting from the design ambiance to the stores. They emphasized the rapidness of this delivery and symbolized it with a secret pipeline which transports the shoes between brand's design studios and footwear stores. In this abstract world they combined colorful environments with hyper-realistic objects and thus created a unique identity. With combining all these in harmony, they integrated the idea the technique seamlessly.

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Darkness To Go

Orbis is a charity dedicated to helping the patients with eye diseases. In this project, we would like to attract the audience's eyes in a short time by the delighted animation, light rhythm and bright colors are applied to the animation, a stronger visual impulse brought consequently into the story. We hope the patient could watch this animation after his recovery, and wish he could feel the beauty of brightness and color in the animation.

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Wrapify

The illustrative world of Wrapify came to life through its environments, immersive cityscapes with depth and dynamism that captured the nationwide reach of the company’s scope. Through each city’s characteristic colour schemes and layouts, the short serves as a true reflection of some of the USA’s most iconic locations. A wide array of diverse and wholesome characters were designed as an identifiable collection of both drivers and spectators that could represent any individual across the nation, animated with a truly handcrafted feel and nostalgic warmth in its use of traditional techniques.

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Fantastical Metamorphosis

Fantastical Metamorphosis is an event for the Taichung City Government to celebrate the grand opening of the Taichung Metropolitan Theater designed by Japan’s Toyo Ito. Featuring 2 days of breathtaking Facade Projection Mapping and 2 months of interactive Site-Specific Installations, this launch is an opportunity to draw attention both locally and internationally to Taichung and its unique Theater.

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Lei Kei

The animation of this project is talk about a traditional vegetable wholesale market. We made the video more youthful to attract more teenagers to pay attention to the client’s products. To fulfill this purpose, we applied the motion graphics skills with bright green and orange color as the main tone in the animation so that it could bring out a sense of freshness. We selected an abstract style to describe the process of customer service, which started from planting the seeds, hydroponics, transport, packaging and delivering products to all distributors.

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The Tiny Odyssey

In this short animated movie, the hero is an associative and adventures spirit, he takes the viewer to a place far away, where precariousness lures in the dark depths of the sea. This story about imaginative play and letting the mind wander, a journey into the subconscious unearthing a wondrous "new world". Every once in a while he just has to release his inner Kraken.

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