News in Design

S4nity S4 ident

When we were approached by S4nity to design their brand, we sought to differentiate them from other I.T. companies by designing a visually engaging brand using the platform of a lovable and recognizable mascot. S4 was created as the brand's spokesperson, delivering the values and technological know-how behind S4nity.

AKUMA

Magic Bubble

The inspiration comes from the English name, as bubbles are associated with inspiration and wonder. the logo consists of a bubble and a simple heart. They can also be presented in many different ways, as shown in the animation video. The video also shows its application potentials in many aspects of children’s surrounding and activities. ‘Infinite imagination’ is illustrated in combining real life objects and transforming them into interesting pictures, which present a colorful world through the eyes of children. All the sound effects are human sounds without any synthetic, digital.

Panda

Nischay Parekh, along with Jivraj Singh, explores sonical soundscapes often not familiar with singer-songwriters, if you must categorise him, but is hook friendly at its core, like any good song. A comforting voice, a great melody and interesting electronics make a great combo. With the song Panda, the filmmakers have hoped to recreate the emotions and visuals in one’s mind upon listening to the song. Shot in a single frame, in a single cut, the video uses live animation - created from static illustrations, often abstract and often literal to the lyrical and songwriting process of the song.

Wish You Were Here

D&AD celebrated the fiftieth anniversary of its annual design and advertising awards. Since Lobo had just began a partnership with the institution, we proposed as a first collaborative project that we did an anniversary tribute in the form of a video. Our creative team was given full access to D&AD’s massive archive, and started the task of picking through thousands of outstanding examples of creativity in design and art direction. The over 20 references we picked were then reinterpreted afresh, using various techniques like 2D and 3D animation, stop motion, live action and puppetry.

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