News in Design featuring great design, architecture, fashion, graphics and innovation from across the globe.
This 3D CG animation product video was design for ASUS Zenfone 4 Max launch campaign in 2017. Zenfone 4 Max is a smartphone with high-capacity batteries which is suitable for outdoor enthusiasts. Joining elements of ball games and court lines, this short film reveals the air of racing and playing at a bright and bubbly pace. It embodies the spirit of energetic participation.
Continue readingFrom collages to emoji stuffed pipes, "Preludes" combines modern issues with those from T.S. Eliot's 1911 poem of the same name. Starting off in the disoriented and unfamiliar the one-minute piece returns the viewer to a more grounded, recognizable and reassuring place. Recalling Elliot’s own words the animation coaxes readers to “Wipe their hand across their mouth and laugh” at the way life moves forward in its ancient ways despite the changes the physical environment goes through. Guided by its soundtrack "Preludes" is a peek into modern living.
Continue readingIt is a campaign to promote its Beoplay Portal headphones. The streamers shared the production to make it go viral. Under the claim Sound that shapes your world, they had to create 5 scenarios alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of fetish objects hidden in each frame. The team was faced with a multi-scenario design in which the protagonist was the product and the experience of using it.
Continue readingChildren's imagination is always wonderfully endless. Therefore, in terms of expression, designers also mix various rich creative media and cleverly connect each style and the intersection of imagination and reality with the playful voices of children. They deliberately let the toy plane originally made by children take off in the real environment as if it has come to life, breaking the boundaries between reality and imagination, symbolizing the spirit of children's channels that always makes the imagination come true.
Continue readingRenai Dance is a 3D animated film blending visual appeal with cultural themes and emotional depth. The story combines elements of Chinese Lion Dancing and Western Modern Ballet, showing the merging of different cultural heritages. Its soundtrack features traditional oriental music, modern symphonic elements, and thematic melodies to enhance the emotional experience. The film aims to offer a new perspective on exploring folkways, familial bonds, and the enduring vitality of culture.
Continue readingBioo, the biological switch. A lamp that is activated by touching a plant resting on the backlit pot created from sustainable materials such as ceramic and cork. This is Bioo lux, the jewel that gave the opportunity to create visual art and high-impact creativity to match the innovation and technology of this new launch. From the beginning, the objective was clear, to generate a spectacular, elegant and aesthetic video.
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News in Design features international film, animation and movie design from directors worldwide.
Womenswear Collection by Chen Bingrou
Wednesday, 6 NovemberElectric Scooter by Pure Electric
Tuesday, 5 NovemberHeadphone by Meze Audio
Monday, 4 November
News in Design featuring great design, architecture, fashion, graphics and innovation from across the globe.