News in Design

Lanhua Ma

Feature Film

Saturday, 22 August 2026

Hello Spring

Hello Spring is a feature film about a young student and her journey with creative writing. The film runs for 87 minutes and was shot on location in Nanjing, China. Hello Spring combines live action with hand-drawn animation to create an experimental visual language. The story unfolds in three chapters, and each chapter uses a different visual approach. The color palette shifts from desaturated to vibrant as the student finds her own voice. Adapted from a graphic novel, the film uses comedy to look at education in East Asia and invites viewers of all ages to reflect on learning.

Yen C Chen

Commercial Animation

Friday, 21 August 2026

Simplest Happiness

The Chinese zodiac in that year is the pig, so Yen C designed the sliced pig, and it's a pun in "many hot movies" in Chinese. The characters are very happy, just in line with the channel's image has always wanted to give the audience the feeling. And combine four movies elements into the video. Children who are playing can best show pure happiness, and hope that the audience will have the same feeling when watching the movie.

Jin Jeon

3D Animation

Thursday, 20 August 2026

Alignment to Air

As for the creative letter animation, Jin started with the alphabet "A". And, when it comes to the concept step, he tried to see more vigorous moods reflecting on his philosophy which is quite active but organizing at the same time. Along the way, he came up with the conflicting words thoroughly standing for his idea in some way such as align to air which is the title of this project. With that in mind, the animation presents more precise and delicate moments on the first word. On the other hand, this ends up with a rather flexible and loose vibe to manifest the last letter.

Mateus Morgan

3D Product Animation

Wednesday, 19 August 2026

Nunn Bush

The project was made to show all the features of the product in a fun way by being informative but without being annoying. The purpose was to show the construction of the shoe. The inspiration came through the research about elements that could represent the product, like nature with all the colors and moods. The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling, designers used the software C4D. All the textures were made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations.

27 Design

Ceremony Promo Video

Tuesday, 18 August 2026

The 31st Golden Melody Awards Trailer

The Golden Melody Awards trailer begins with a melting trophy, symbolizing the constant evolution and transformation of the prestigious music event. With each passing generation, the awards break away from tradition and reinvent themselves, exploring endless possibilities. Much like water, the awards flow into different parts of the world, bringing new life and energy to the cycle of rebirth. Its impact is intangible yet profound, spreading like a ripple and leaving a lasting impression on all those it touches.

Chenxin Yang

Animation

Monday, 17 August 2026

Sea of Ink

Sea of Ink is an animated short film about an artist who struggles with a creative block and travels under the sea. The film shows how the artist breaks through barriers during the creative process. A visual aesthetic of three-dimensional hand-drawn watercolor ink gives the story a distinct look. The work combines 2D animation, 3D animation, live-action footage, hand-drawn illustrations and motion graphics. The live-action scenes were filmed with a DSLR camera. Sea of Ink runs for two minutes and twenty-seven seconds.

News in Design

Hello Spring

Simplest Happiness

Alignment to Air

Nunn Bush

The 31st Golden Melody Awards Trailer

Sea of Ink

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Hello Spring

Simplest Happiness

Alignment to Air

Nunn Bush

The 31st Golden Melody Awards Trailer

Sea of Ink

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER