News in Design

News in Design

News in Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Carlos Cabrera
Advertising Campaign
Monday, 10 March 2025

Beoplay Portal

It is a campaign to promote its Beoplay Portal headphones. The streamers shared the production to make it go viral. Under the claim Sound that shapes your world, they had to create 5 scenarios alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of fetish objects hidden in each frame. The team was faced with a multi-scenario design in which the protagonist was the product and the experience of using it.

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27 Design
TVC Animation
Sunday, 9 March 2025

2021 Kids Channel Ident Promo

Children's imagination is always wonderfully endless. Therefore, in terms of expression, designers also mix various rich creative media and cleverly connect each style and the intersection of imagination and reality with the playful voices of children. They deliberately let the toy plane originally made by children take off in the real environment as if it has come to life, breaking the boundaries between reality and imagination, symbolizing the spirit of children's channels that always makes the imagination come true.

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Zhike Yang
Animation
Saturday, 8 March 2025

Renai Dance

Renai Dance is a 3D animated film blending visual appeal with cultural themes and emotional depth. The story combines elements of Chinese Lion Dancing and Western Modern Ballet, showing the merging of different cultural heritages. Its soundtrack features traditional oriental music, modern symphonic elements, and thematic melodies to enhance the emotional experience. The film aims to offer a new perspective on exploring folkways, familial bonds, and the enduring vitality of culture.

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QZENS Furniture - Art - Design
Product Animation
Friday, 7 March 2025

Thorn Metamorphosis

Thorn Lighting transforms nature's sharpest form, the thorn, into a modern design object that embodies the balance between hard and soft, light and shadow. Inspired by nature's metamorphosis, this lighting symbolizes strength, resilience and spiritual growth through adversity. The design blends raw, organic edges with industrial lines, reflecting the beauty and hope found in challenges. A cinematic experience was created using Houdini, Redshift, and advanced simulation techniques to visually represent this transformation, blending the wild spirit of nature with modern aesthetics.

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Mateus Morgan
3D Animation
Thursday, 6 March 2025

Mazuque Comfort

The project was made to show all the features of the product in a creative way. Being a informative but without being annoying. The purpose was to show how comfortable the product is. Art inspired by paintings and classical works carries with it a deep connection with the target audience. Taking inspiration from great works of painting is a gesture of reverence for tradition, while at the same time seeking to innovate.

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Yetong Xin and Muwen Li
Animation
Wednesday, 5 March 2025

Nomad

The mechanical design in the video combines a mechanical structure with natural materials, moving away from the typical use of metal. This approach represents a future city that values nature, aiming for harmony between humans and the environment. The design avoids the coldness of traditional machinery, bringing a sense of vitality that engages the audience and enhances their immersive experience. The seamless blend of organic and mechanical elements evokes a feeling of balance, inviting viewers into a world where technology and nature coexist in perfect harmony.

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