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We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process. The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life.
Continue readingThe Chinese zodiac in that year is the pig, so Yen C designed the sliced pig, and it's a pun in "many hot movies" in Chinese. The characters are very happy, just in line with the channel's image has always wanted to give the audience the feeling. And combine four movies elements into the video. Children who are playing can best show pure happiness, and hope that the audience will have the same feeling when watching the movie.
Continue readingAs for the creative letter animation, Jin started with the alphabet "A". And, when it comes to the concept step, he tried to see more vigorous moods reflecting on his philosophy which is quite active but organizing at the same time. Along the way, he came up with the conflicting words thoroughly standing for his idea in some way such as align to air which is the title of this project. With that in mind, the animation presents more precise and delicate moments on the first word. On the other hand, this ends up with a rather flexible and loose vibe to manifest the last letter.
Continue readingThe project was made to show all the features of the product in a fun way by being informative but without being annoying. The purpose was to show the construction of the shoe. The inspiration came through the research about elements that could represent the product, like nature with all the colors and moods. The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling, designers used the software C4D. All the textures were made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations.
Continue readingThe Golden Melody Awards trailer begins with a melting trophy, symbolizing the constant evolution and transformation of the prestigious music event. With each passing generation, the awards break away from tradition and reinvent themselves, exploring endless possibilities. Much like water, the awards flow into different parts of the world, bringing new life and energy to the cycle of rebirth. Its impact is intangible yet profound, spreading like a ripple and leaving a lasting impression on all those it touches.
Continue readingSea of Ink is an animated short, which is about a story that an artist is struggling with the creative block about the art journey under the sea. This animation portrayed an artist’s creative dilemma and demonstrated a process of breaking through via self discovery. The short artistically discussed emotional exploration during an artwork creation phase. The animation combined a variety of techniques, such as 2D, 3D and live-action photo shooting. The director of the film leveraged the 3D hand-drawn watercolor ink as the artistic style of the film.
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News in Design features international film, animation and movie design from directors worldwide.
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News in Design featuring great design, architecture, fashion, graphics and innovation from across the globe.