News in Design

News in Design

News in Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

134340 Music Video

134340 is a short music video and visualizes the titular song of the same title. In response to the lyrics, the video redesign dwarf planet Pluto as a white ball wanders through multiple dimensions of space. It contains simple geometric shapes modelling and keyframe animation of 30fps. The color palette consists mainly purple and blue to fit the space aesthetics of the video. The music video captures a 2D effect art style known as Cel Shading and combines animations into the 3D elements. 134340 project was entirely crafted and composed in 3D software Cinema 4D in a span of 2 months.

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RingCentral - Message, Video, Phone.

RingCentral is the #1 business communications platform, bringing everyone and everything together to get work done. NotReal developed an overview video to showcase everything this powerful app can do, so viewers can get a glimpse of how broad and complete this product really is. There's the coexistence of three worlds: Real, the user point showed through realistic work situations. Digital, conformed by deconstructed UIs that highlight specific features of the app. And Abstract, to describe general functionality. Throughout the video, there's a team creating a product through the app.

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Japan in Winter

The animation project Japan in Winter is created for the weather forecasting TV channel Russia Culture. The artistic concept of the project is to show paintings by artists from different countries, introducing the viewers of the Russia Culture channel to the best masterpieces of art. This season winter features animated prints by artist Katsushika Hokusai. The most spectacular winter arts of different angles and sizes were selected, the selected prints were rotoscoped and the missing details were completed, based on the selected works.

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Vintage Sport

The weather forecast on the Kultura TV channel is updated every season, using master pieces by iconic artists from around the world, in accordance with the season of the year, each work is unique and will not be repeated during the existence of the project for more than 18 years. Introducing the viewers of the Kultura TV channel with artists and initiating works from all over the world into the great art.

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Tinkoff Investment - Lazy Money

Designers task was to attract the attention of a viewer, and they decided to do this with a memorable character. They thought for a long time how to portray lazy money and eventually turned to George Washington. The created character turned out to be quite unusual taking into consideration that this was an advertising for bank service. Designers used a rather complex animation technique that included elements of cel animation and cutout animation. They were delighted with working with this bank. Clients were ready to listen to them and agreed to use a rather bold image in their advertising.

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SLV Group Promo

An original way of presenting a company that is a manufacturer of building scaffolding. The animation describes each stage of construction, from casting metal pipes, through galvanizing and welding, to obtaining the final structure, which is the company's logo in the animation. The motto of the company and this campaign is Impossible constructions do not exist.

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