News in Design

Hannah Sun and Jesseter Wang

Animated Short

Friday, 28 August 2026

Once Upon a Rabbit

Once Upon a Rabbit is an animated design project inspired by cultural details of the Lantern Festival and childhood visual memory. The work establishes a soft, expressive visual language through a hybrid of dimensional form and hand drawn sensibility, creating imagery that feels both structured and playful. Recurring motifs such as the rabbit and Tangyuan, rice balls, are used as visual anchors, while motion, rhythm, and composition emphasize atmosphere and continuity, resulting in a cohesive design experience rooted in warmth, familiarity, and cultural resonance.

Carlos Cabrera

Biotechnological Lamp

Thursday, 27 August 2026

Bioo

Bioo, the biological switch. A lamp that is activated by touching a plant resting on the backlit pot created from sustainable materials such as ceramic and cork. This is Bioo lux, the jewel that gave the opportunity to create visual art and high-impact creativity to match the innovation and technology of this new launch. From the beginning, the objective was clear, to generate a spectacular, elegant and aesthetic video.

Digital Panorama

Consumer Electronics Film

Wednesday, 26 August 2026

Grundig Heinzelmann 75th Years Edition

Grundig Heinzelmann Limited Edition is a promotional animation film created for a radio inspired by a historic design. The Heinzelmann radio was introduced in 1946 as a wooden box radio built without tubes. The film reinterprets this heritage through a world of wood and brushed metal in harmony. All elements were modelled and animated in three-dimensional space using computer graphics. The film runs for sixty seconds in full high definition and ends in a room with a retro yet modern atmosphere.

Sungkyun Bae

3D Animation

Tuesday, 25 August 2026

My Coin

My Coin is a short three-dimensional animated film about the meaning of value. The story follows a boy who drops a coin into a sewer. A wealthy man sees the boy and offers a gold bar instead of the lost coin. For the boy, the gold is only a tool to recover the coin, while the man sees gold as the greater prize. The film shows that each person holds a different standard of value. My Coin was created with computer animation software, which allowed the characters and their actions to be exaggerated for dramatic effect.

Mateus Morgan

3D Product Animation

Monday, 24 August 2026

Freeway Loud

Freeway Loud is a three-dimensional product animation created for a footwear brand. The animation presents a shoe inside industrial environments, where machines appear to bring the product to life. The shoe was modeled with hard surface techniques in 3ds Max, using photographs as reference. Textures were built from leather images and digital brushes, and the scenes were rendered with Vray at 1920 by 1080 pixels. The animation was made for online use, and the aim is to attract attention through images alone, without explanatory text.

Lanhua Ma

Feature Film

Sunday, 23 August 2026

Hello Spring

Hello Spring is a feature film about a young student and her journey with creative writing. The film runs for 87 minutes and was shot on location in Nanjing, China. Hello Spring combines live action with hand-drawn animation to create an experimental visual language. The story unfolds in three chapters, and each chapter uses a different visual approach. The color palette shifts from desaturated to vibrant as the student finds her own voice. Adapted from a graphic novel, the film uses comedy to look at education in East Asia and invites viewers of all ages to reflect on learning.

News in Design

Once Upon a Rabbit

Bioo

Grundig Heinzelmann 75th Years Edition

My Coin

Freeway Loud

Hello Spring

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My Coin

Freeway Loud

Hello Spring

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