News in Design

Digital Panorama

Consumer Electronics Film

Wednesday, 26 August 2026

Grundig Heinzelmann 75th Years Edition

Grundig Heinzelmann Limited Edition is a promotional animation film created for a radio inspired by a historic design. The Heinzelmann radio was introduced in 1946 as a wooden box radio built without tubes. The film reinterprets this heritage through a world of wood and brushed metal in harmony. All elements were modelled and animated in three-dimensional space using computer graphics. The film runs for sixty seconds in full high definition and ends in a room with a retro yet modern atmosphere.

Sungkyun Bae

3D Animation

Tuesday, 25 August 2026

My Coin

My Coin is a short three-dimensional animated film about the meaning of value. The story follows a boy who drops a coin into a sewer. A wealthy man sees the boy and offers a gold bar instead of the lost coin. For the boy, the gold is only a tool to recover the coin, while the man sees gold as the greater prize. The film shows that each person holds a different standard of value. My Coin was created with computer animation software, which allowed the characters and their actions to be exaggerated for dramatic effect.

Mateus Morgan

3D Product Animation

Monday, 24 August 2026

Freeway Loud

Freeway Loud is a three-dimensional product animation created for a footwear brand. The animation presents a shoe inside industrial environments, where machines appear to bring the product to life. The shoe was modeled with hard surface techniques in 3ds Max, using photographs as reference. Textures were built from leather images and digital brushes, and the scenes were rendered with Vray at 1920 by 1080 pixels. The animation was made for online use, and the aim is to attract attention through images alone, without explanatory text.

Lanhua Ma

Feature Film

Sunday, 23 August 2026

Hello Spring

Hello Spring is a feature film about a young student and her journey with creative writing. The film runs for 87 minutes and was shot on location in Nanjing, China. Hello Spring combines live action with hand-drawn animation to create an experimental visual language. The story unfolds in three chapters, and each chapter uses a different visual approach. The color palette shifts from desaturated to vibrant as the student finds her own voice. Adapted from a graphic novel, the film uses comedy to look at education in East Asia and invites viewers of all ages to reflect on learning.

Yen C Chen

Commercial Animation

Saturday, 22 August 2026

Simplest Happiness

The Chinese zodiac in that year is the pig, so Yen C designed the sliced pig, and it's a pun in "many hot movies" in Chinese. The characters are very happy, just in line with the channel's image has always wanted to give the audience the feeling. And combine four movies elements into the video. Children who are playing can best show pure happiness, and hope that the audience will have the same feeling when watching the movie.

Jin Jeon

3D Animation

Friday, 21 August 2026

Alignment to Air

As for the creative letter animation, Jin started with the alphabet "A". And, when it comes to the concept step, he tried to see more vigorous moods reflecting on his philosophy which is quite active but organizing at the same time. Along the way, he came up with the conflicting words thoroughly standing for his idea in some way such as align to air which is the title of this project. With that in mind, the animation presents more precise and delicate moments on the first word. On the other hand, this ends up with a rather flexible and loose vibe to manifest the last letter.

News in Design

Grundig Heinzelmann 75th Years Edition

My Coin

Freeway Loud

Hello Spring

Simplest Happiness

Alignment to Air

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Grundig Heinzelmann 75th Years Edition

My Coin

Freeway Loud

Hello Spring

Simplest Happiness

Alignment to Air

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

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PATRONS

DISCOVER