News in Design

News in Design

News in Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Mark Boey
3D Theme Park Ride
Friday, 11 September 2026

The Mysterious Pearl

The Mysterious Pearl is a 3D theme park ride created for an ocean park in Shanghai, China. The ride combines an eight-minute stereoscopic animated film with a moving vehicle. The story follows a mermaid and a family of sea creatures on a quest to save the world. Each ride vehicle includes seven special effects, such as vertical drops and horizontal motions, repeated in time with the animation. Characters and animation were created in Maya, effects in Houdini, and compositing in After Effects and Flame.

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Chung-Yu Huang
Online Product Video
Thursday, 10 September 2026

Zenfone 4 Max

Zenfone 4 Max Product Video is an online product video created for the launch campaign of a smartphone with a high-capacity battery. The video presents the smartphone as a companion for outdoor activities and sports. Elements of ball games and court lines are combined to suggest movement, racing and play at a bright and lively pace. The aim is to express a spirit of energetic participation and to reach a young audience. The video is made with 3D computer-generated animation and rendered with graphics processing units.

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Matthew Rankin
Mixed Media Animation
Wednesday, 9 September 2026

Preludes

Preludes is a short mixed media animation based on the poem of the same name by T.S. Eliot. The film runs for one minute and eight seconds and pairs Eliot's imagery with an original musical composition. Scenes are linked by theme and by sound rather than by a single visual style. The work combines 2D and 3D animation, modelled in Cinema 4D, rendered with Redshift and composited in After Effects. Aerial views shift to street level, where figures pass one another behind screens. The animation reflects on modern life through an older text.

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Lampo Leong
Video Animation and Dance
Tuesday, 8 September 2026

Near Light

Through capturing imagery of floating lights on street after midnight when the busy city was calming down, this video animation aspires to evoke a nostalgic sensibility for Macao, a tranquil peninsula in southern China near Hong Kong. As a reflection and questioning to the prosperous economic development in a city well-known for tourism industry, this work provokes the audiences into the search of the deeper meaning of life and happiness.

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Carlos Cabrera
Advertising Campaign
Monday, 7 September 2026

Beoplay Portal

It is a campaign to promote its Beoplay Portal headphones. The streamers shared the production to make it go viral. Under the claim Sound that shapes your world, they had to create 5 scenarios alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of fetish objects hidden in each frame. The team was faced with a multi-scenario design in which the protagonist was the product and the experience of using it.

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27 Design
TVC Animation
Sunday, 6 September 2026

2021 Kids Channel Ident Promo

Children's imagination is always wonderfully endless. Therefore, in terms of expression, designers also mix various rich creative media and cleverly connect each style and the intersection of imagination and reality with the playful voices of children. They deliberately let the toy plane originally made by children take off in the real environment as if it has come to life, breaking the boundaries between reality and imagination, symbolizing the spirit of children's channels that always makes the imagination come true.

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