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 News in Design

News in Design

News in Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

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Tinkoff Investment - Lazy Money

Designers task was to attract the attention of a viewer, and they decided to do this with a memorable character. They thought for a long time how to portray lazy money and eventually turned to George Washington. The created character turned out to be quite unusual taking into consideration that this was an advertising for bank service. Designers used a rather complex animation technique that included elements of cel animation and cutout animation. They were delighted with working with this bank. Clients were ready to listen to them and agreed to use a rather bold image in their advertising.

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134340 Music Video

A fan-made motion graphic project dedicated to Korean pop idol group BTS, 134340 is a short music video and visualizes the titular song of the same title. In response to the lyrics, the video redecorates dwarf planet Pluto as a white ball wanders through multiple dimensions of space. The music video captures a 2D effect art style known as Cel Shading and combines animations into the 3D elements. 134340 project was entirely crafted and composed in 3D software Cinema 4D in a span of 2 months.

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SLV Group Promo

An original way of presenting a company that is a manufacturer of building scaffolding. The animation describes each stage of construction, from casting metal pipes, through galvanizing and welding, to obtaining the final structure, which is the company's logo in the animation. The motto of the company and this campaign is Impossible constructions do not exist.

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Astri Health Tech Promotional Video

Astri Health Tech is a breakthrough technology for early cancer diagnosis which saves lives and help patients get more timely treatment. Astri’s Cervical Cancer Screening Management System has won industry recognition and award for its innovative solutions to meet business and social needs. But both client and we realize the awareness by potential business partners is more crucial to maximize the use of this tech. Video is one of the most effective communication media. We herewith created a 2D animated explainer to walk the stakeholder through.

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Future of Banking

Ms. Wu created this video for Julius Baer to explain the working method of their new digital product for their potential investor. From concepting, storyboard, style frames design to animation, she figured out how to visualize the difference between heavy workflow, digitalization and new era. She added visual metaphors to increase uniqueness. Creative thinking and techniques were utilized to create a video with a clear story narrative and visual attractions. This video showed the beautiful future the new digital product will bring.

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Flora

The Flora sofa is inspired by blooming flowers. The cushions on the backrest and armrests can be adjusted to suit the height of each individual and makes the experience more comfortable and pleasant for the person sitting on the sofa. Flora adapts to diverse scenarios, making it ideal for urban apartments and small public spaces. The cover can be made of fabric, eco-friendly leather, or Italian cowhide. All these quality materials can be used for the best sofa experience.

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