News in Design

Eggshell Montage

For each of these pieces in this video montage, designer focused on the ambience of the scenes. He wished to create a sense of "flowing", like "running water" in the river, by looping the movement of the objects in a fluent way and built an atmosphere which the audience could immerse their emotions in. For most of the pieces, designer made the shot very wide. Most of the objects were very small and far. Designer wished the audience could have the feeling that they were standing right inside the scene when they were watching it.

trivago

The colorful animation is a part of new animated campaign for Trivago. The idea is simplistic, to zoom from space to Spain and along the way show how many hotels were available to Trivago users. Different styles of architecture compliment each region of Spain.The spot then changed at street level - on a colorful street in Tenerife with peach and pink buildings. Models together with cheerful, vivid color palette create the atmosphere of warmth and carefree summer time. The design was inspired by beautiful kids toys and tries to follow new trends in 3D design.

Vessi

The designer sought inspiration from the nature element and colors, bringing a fresh and light aspect to the animation. His main concern was always the quick and objective reading of the information and always focused on the sensory. The elements he have chosen always work according to purpose, without being banal. The choice of colors and shapes strengthens the sense of concept, bringing the air of lightness and softness needed. His main concern was always the quick and objective reading of the information and always focused on the sensory.

Future of Banking

Ms. Wu created this video for Julius Baer to explain the working method of their new digital product for their potential investor. From concepting, storyboard, style frames design to animation, she figured out how to visualize the difference between heavy workflow, digitalization and new era. She added visual metaphors to increase uniqueness. Creative thinking and techniques were utilized to create a video with a clear story narrative and visual attractions. This video showed the beautiful future the new digital product will bring.

Space Paradox

Promising Ideas

Hao Li and Mengchao Wu created this animation for Unicef to explain how they've helped young people in remote areas connect to the internet, especially girls. First, the animation compares the difference in the number of boys and girls who have access to the internet in lagging regions, and the problems the inequality has brought to girls in those places. Throughout the film, Hao and Mengchao show how Unicef helped these girls access the internet and what has changed since accessing the internet.

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