News in Design

News in Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

134340 Music Video

134340 is a short music video and visualizes the titular song of the same title. In response to the lyrics, the video redesign dwarf planet Pluto as a white ball wanders through multiple dimensions of space. It contains simple geometric shapes modelling and keyframe animation of 30fps. The color palette consists mainly purple and blue to fit the space aesthetics of the video. The music video captures a 2D effect art style known as Cel Shading and combines animations into the 3D elements. 134340 project was entirely crafted and composed in 3D software Cinema 4D in a span of 2 months.

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Personality Reshaping

We have all been, incomplete, in the pursuit of time, exploring forward. Fragile and sensitive, unknown uneasiness, all kinds of emotions, let us constantly reflect, think, recognize, progress, reshape, take ourselves apart and then collage. A lot of fragmentary elements are used in the work to express that people's life is very short and can't be retrogressed, but we can transform ourselves and regenerate ourselves under cognition, so growth is the main concept of the work.

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Space Paradox

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Tinkoff Investment - Lazy Money

Designers task was to attract the attention of a viewer, and they decided to do this with a memorable character. They thought for a long time how to portray lazy money and eventually turned to George Washington. The created character turned out to be quite unusual taking into consideration that this was an advertising for bank service. Designers used a rather complex animation technique that included elements of cel animation and cutout animation. They were delighted with working with this bank. Clients were ready to listen to them and agreed to use a rather bold image in their advertising.

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134340 Music Video

A fan-made motion graphic project dedicated to Korean pop idol group BTS, 134340 is a short music video and visualizes the titular song of the same title. In response to the lyrics, the video redecorates dwarf planet Pluto as a white ball wanders through multiple dimensions of space. The music video captures a 2D effect art style known as Cel Shading and combines animations into the 3D elements. 134340 project was entirely crafted and composed in 3D software Cinema 4D in a span of 2 months.

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SLV Group Promo

An original way of presenting a company that is a manufacturer of building scaffolding. The animation describes each stage of construction, from casting metal pipes, through galvanizing and welding, to obtaining the final structure, which is the company's logo in the animation. The motto of the company and this campaign is Impossible constructions do not exist.

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