News in Design

News in Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Lei Kei

The animation of this project is talk about a traditional vegetable wholesale market. We made the video more youthful to attract more teenagers to pay attention to the client’s products. To fulfill this purpose, we applied the motion graphics skills with bright green and orange color as the main tone in the animation so that it could bring out a sense of freshness. We selected an abstract style to describe the process of customer service, which started from planting the seeds, hydroponics, transport, packaging and delivering products to all distributors.

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The Tiny Odyssey

In this short animated movie, the hero is an associative and adventures spirit, he takes the viewer to a place far away, where precariousness lures in the dark depths of the sea. This story about imaginative play and letting the mind wander, a journey into the subconscious unearthing a wondrous "new world". Every once in a while he just has to release his inner Kraken.

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Sisley Phyto-Touche

This online commercial was created for the release of the new sun glow powder range Phyto-Touche by the cosmetics company Sisley Paris. The goal was to reveal the product and the sensory sun-kissed look it offers. The product was staged in a real environment and on a set using exclusively real light effects and colourful elements. The video was released on the brand’s website and across social media, as well as through in-store displays.

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WANT SOME ICE CREAM

Desire, diet, and period... all the constrains from reality and also the cravings of her heart, all linger around inside Katie. Katie's train of thoughts have been visualised into a ball, and every factor that made her mind tangled is a world. The story begins when Katie starts to hesitate. To eat or not to eat, that is the question. Let's follow Katie, and start an adventure inside the mysterious brain. Let the ball speed between desire of heart and constrain of reality.

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Fleur Pavilia

Fleur Pavilia, New World Development’s latest PAVILIA residence in Hong Kong under The Artisanal Movement, is themed around The Three Friends of Winter - pine, bamboo and plum blossom. The trio thrives in the harshness of winter for their remarkable characteristics - grit, perseverance, and resilience. The video shooting was conducted in Stockholm with a local production team and a renowned florist’s great effort. Setting off with the white hydrangeas, the aesthetics and weightlessness of the trio were captured to impress upon the viewers what Fleur Pavilia represents.

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Fruits Do Not Get AIDS

The Androceu group was approached by Gapa, to develop a video of up to 30 seconds alerting the population, especially the youth, about Hiv. To bring awareness about the disease, the Fruits don't get aids design team choose to make a humorous and entertaining video to catch the public's attention, and to warn about the importance of using protection. The design team's inspiration was the widespread use by adolescents and young adults of certain fruit emojis to refer to body parts. So the group choose these fruits as the main theme of the video.

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