News in Design

News in Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Macau Light Festival 2019 TVC

Themed as explore the light this year, Macao tourism mascot mak mak will join local and visiting spectators to explore four glittery routes and Macao’s evolving cityscape over the last two decades through different angles in the art of light. The adventure will be reminiscent of stories and memories belonging to the people of Macao, and evoke the joy brought by celebrations of the 20th anniversary of the establishment of the Macao sar.

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Zenfone 4 Max

This 3D CG animation product video was design for ASUS Zenfone 4 Max launch campaign in 2017. Zenfone 4 Max is a smartphone with high-capacity batteries which is suitable for outdoor enthusiasts. Joining elements of ball games and court lines, this short film reveals the air of racing and playing at a bright and bubbly pace. It embodies the spirit of energetic participation.

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Simplest Happiness

The Chinese zodiac in that year is the pig, so Yen C designed the sliced pig, and it's a pun in "many hot movies" in Chinese. The characters are very happy, just in line with the channel's image has always wanted to give the audience the feeling. And combine four movies elements into the video. Children who are playing can best show pure happiness, and hope that the audience will have the same feeling when watching the movie.

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Preludes

From collages to emoji stuffed pipes, "Preludes" combines modern issues with those from T.S. Eliot's 1911 poem of the same name. Starting off in the disoriented and unfamiliar the one-minute piece returns the viewer to a more grounded, recognizable and reassuring place. Recalling Elliot’s own words the animation coaxes readers to “Wipe their hand across their mouth and laugh” at the way life moves forward in its ancient ways despite the changes the physical environment goes through. Guided by its soundtrack "Preludes" is a peek into modern living.

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Alignment to Air

As for the creative letter animation, Jin started with the alphabet "A". And, when it comes to the concept step, he tried to see more vigorous moods reflecting on his philosophy which is quite active but organizing at the same time. Along the way, he came up with the conflicting words thoroughly standing for his idea in some way such as align to air which is the title of this project. With that in mind, the animation presents more precise and delicate moments on the first word. On the other hand, this ends up with a rather flexible and loose vibe to manifest the last letter.

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S4nity S4 ident

When we were approached by S4nity to design their brand, we sought to differentiate them from other I.T. companies by designing a visually engaging brand using the platform of a lovable and recognizable mascot. S4 was created as the brand's spokesperson, delivering the values and technological know-how behind S4nity.

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Design interview of the day

Read the latest interviews and conversations on design, creativity and innovation between design journalist and world-famous designers, artists and architects. See latest design projects and award-winning designs by famous designers, artists, architects and innovators. Discover new insights on creativity, innovation, arts, design and architecture. Learn about design processes of great designers.

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