The design team was inspired by Charlie’s Chocolate Factory movie which also combines reality with an abstract world. The idea is a journey of the shoes starting from the design ambiance to the stores. They emphasized the rapidness of this delivery and symbolized it with a secret pipeline which transports the shoes between brand's design studios and footwear stores. In this abstract world they combined colorful environments with hyper-realistic objects and thus created a unique identity. With combining all these in harmony, they integrated the idea the technique seamlessly.
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