News in Design

News in Design

News in Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Panda

Nischay Parekh, along with Jivraj Singh, explores sonical soundscapes often not familiar with singer-songwriters, if you must categorise him, but is hook friendly at its core, like any good song. A comforting voice, a great melody and interesting electronics make a great combo. With the song Panda, the filmmakers have hoped to recreate the emotions and visuals in one’s mind upon listening to the song. Shot in a single frame, in a single cut, the video uses live animation - created from static illustrations, often abstract and often literal to the lyrical and songwriting process of the song.

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Wish You Were Here

D&AD celebrated the fiftieth anniversary of its annual design and advertising awards. Since Lobo had just began a partnership with the institution, we proposed as a first collaborative project that we did an anniversary tribute in the form of a video. Our creative team was given full access to D&AD’s massive archive, and started the task of picking through thousands of outstanding examples of creativity in design and art direction. The over 20 references we picked were then reinterpreted afresh, using various techniques like 2D and 3D animation, stop motion, live action and puppetry.

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Cat

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Sheraton Bursa

The animation ought to be a wide-ranged modelling providing guidance to each and every part of the hotel.Various common areas including the lobby, conference rooms, the main restaurant, the Fitness& Spa Center, the Turkish bath and VIP Turkish baths, massage rooms, the executive lounge, the pool, resting rooms and moreover standard rooms, suites, the presidential suite were modeled in 4 months.All modeled areas were turned into a 4.30 seconds animation of 6750 frames after a sixty days render process.This animation became an important element in introducing Sheraton Bursa.

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Beoplay Portal

It is a campaign to promote its Beoplay Portal headphones. The streamers shared the production to make it go viral. Under the claim Sound that shapes your world, they had to create 5 scenarios alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of fetish objects hidden in each frame. The team was faced with a multi-scenario design in which the protagonist was the product and the experience of using it.

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2021 Kids Channel Ident Promo

Children's imagination is always wonderfully endless. Therefore, in terms of expression, designers also mix various rich creative media and cleverly connect each style and the intersection of imagination and reality with the playful voices of children. They deliberately let the toy plane originally made by children take off in the real environment as if it has come to life, breaking the boundaries between reality and imagination, symbolizing the spirit of children's channels that always makes the imagination come true.

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