News in Design

News in Design

News in Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Lei Kei

The animation of this project is talk about a traditional vegetable wholesale market. We made the video more youthful to attract more teenagers to pay attention to the client’s products. To fulfill this purpose, we applied the motion graphics skills with bright green and orange color as the main tone in the animation so that it could bring out a sense of freshness. We selected an abstract style to describe the process of customer service, which started from planting the seeds, hydroponics, transport, packaging and delivering products to all distributors.

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Brincante

Created exclusively in stop motion animation, with an art direction and production at the same time richly detailed and artisanal, inspired by Brazilian popular handicraft.The title sequence script recaps the main character’s journey through the Brazilian countryside, across different regions and landscapes. The whole voyage is deliberately shown as taking place within a single stage-like structure, with changes of scenery carried out through ingenious mechanical tricks that echo the theatrical essence of the full-length film’s narrative structure, which was based on two of Nóbrega’s plays.

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S4nity S4 ident

When we were approached by S4nity to design their brand, we sought to differentiate them from other I.T. companies by designing a visually engaging brand using the platform of a lovable and recognizable mascot. S4 was created as the brand's spokesperson, delivering the values and technological know-how behind S4nity.

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AKUMA

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Magic Bubble

The inspiration comes from the English name, as bubbles are associated with inspiration and wonder. the logo consists of a bubble and a simple heart. They can also be presented in many different ways, as shown in the animation video. The video also shows its application potentials in many aspects of children’s surrounding and activities. ‘Infinite imagination’ is illustrated in combining real life objects and transforming them into interesting pictures, which present a colorful world through the eyes of children. All the sound effects are human sounds without any synthetic, digital.

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Panda

Nischay Parekh, along with Jivraj Singh, explores sonical soundscapes often not familiar with singer-songwriters, if you must categorise him, but is hook friendly at its core, like any good song. A comforting voice, a great melody and interesting electronics make a great combo. With the song Panda, the filmmakers have hoped to recreate the emotions and visuals in one’s mind upon listening to the song. Shot in a single frame, in a single cut, the video uses live animation - created from static illustrations, often abstract and often literal to the lyrical and songwriting process of the song.

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